With few legal retail cannabis locations planned in Ontario, a company that sells fertilizer tailored to growing cannabis says it's seeing increased interest as Canadians consider growing their own.
At first, Ontario is allowing five licenced cannabis retailers in eastern Ontario. A lottery being drawn Friday will determine who could get licences, but there's no guarantee that any of the individuals or companies drawn will be in Ottawa.
"The perception that there's a lack of cannabis or a supply shortage has definitely helped a product like ours," said Joey Drouin, the founder of Reefertilizer.
Drouin likens the appeal of home-grown cannabis to the pride taken in home-grown vegetables.
"I can go and buy a...prettier carrot -- a corporate carrot -- at the Loblaws, but I find more pride in the carrots I [grow], and I find it tastes better," Drouin told 1310 NEWS.
Drouin predicts most people taking a stab at growing their own cannabis will start small, and not grow all four plants allowed under the law.