Canadians across the country are lacing up for the 28th annual Canadian Cancer Society CIBC Run for the Cure, an event that seeks to fund breast cancer research, in order to end it.
This year’s run will take place at 170 Tunney’s Driveway in Tunney’s Pasture on Sunday October 6 at 7:00 a.m.
This year’s activities include a 1 and 5-kilometre distance run, along with an award and closing ceremony dedicated to breast cancer survivors. For the first time ever, there will also be a Parade of Hope for all Hope participants. The parade will be lead a bagpiper and will end with a group photo.
Since its inception, the volunteer-led event has raised over $445 million to help diagnose, treat and improve the lives of those living with the disease. It also funds programs like the Cancer Information Service and Peer Match.
"Each year, the CIBC Run for the Cure unites a collective of Canadians who are a force-for-life in the face of breast cancer," says Andrea Seale, the interim CEO of the Canadian Cancer Society. "With the support of that collective, we fund the best breast cancer research, provide the largest cancer support system in the country and act as a voice for Canadians, advocating for important social change."
Funds raised through the initiative have led researchers to learn more about how to live with and beyond breast cancer, and allowed them to reduce the mortality rate by 44% since its peak in the mid-1980s.
"You might ask why we’re still raising funds for the breast cancer cause, and while we’ve certainly made huge strides in breast cancer, every day, more than 70 Canadians will receive a diagnosis," adds Seale. "We must keep investing in the breast cancer cause so that more and more people can continue to survive their diagnoses and enjoy a better quality of life."
The first CIBC Run for the Cure took place in 1992 in Toronto’s High Park. A group of volunteers gathered some 1,500 people and raised $85,000 for the breast cancer cause. Since then, the event has spread to reach thousands across Canada. Last year alone, events across the country raised $16 million.
For more information, visit cancer.ca